A nationally run campaign promoting Yellow Pages YP Dine — an app providing broader functionality with restaurant listings, reviews, reservations and delivery via mobile. The campaign includes digital banners, social media, cinema pre-show and tablet app takeovers.
The digital campaign highlights the struggle between the stomach, brain and heart when it comes to choosing what to eat. The work features the three faux clay characters bickering about their dining decisions and how YP Dine helps to mediate, keeping all organs happy.
Digital Design + Art Direction
— Kristina Marija Valiunas
— Shauna Roe
— Dan Purdy
— Shannon Farrell
— Sean Gannan + Judy John
— Leo Burnett
— Bent Image Lab
It's no surprise that the brain is the logical one — always asking the important questions to make a smart move for their next meal. The brains positivity makes it oblivious to the stomach’s moodiness and impatience. An avid Star trek fan this organ can get really excited about all the functionality and efficiencies built into just one app.
The heart is a gentle giant — a pisces who likes long walks on the beach. With a big deep voice and a super soft side, the way to their stomach is through their heart. Always considering it’s mood and feelings when deciding their next meal and capitalizing on that feature in the app.
We all have those friends who would eat a twinky off the ground — the stomach, is that friend. They’re outspoken, grouchy and has no shame in their love for food. When the stomach wants food, they want it now, with little regard for the details. The app conveniently shows them what’s closest so they can quickly resolve their hanger, and put the other two at ease.
Launching fall 2015. A new online surf brand, with it's own line of boards and apparel —synonymous with craftsmanship and style.
Anchored Social Club
In an old car garage turned gym, clients focus on a full mobility approach to fitness using body weight and natural biological movements.
Man Wai Wong
A graphic designer dabbling in various disciplines from branding and product design to cross-media and 3D structures.