Born Hungry is the creative studio of Kristina Marija Valiunas — graphic designer, illustrator and art director located in Seattle, WA. Specializing in print design, branding, illustration, and creative direction. 


BORN HUNGRY YP Dine Header

YP DINE

A nationally run campaign promoting Yellow Pages YP Dine — an app providing broader functionality with restaurant listings, reviews, reservations and delivery via mobile. The campaign includes digital banners, social media, cinema pre-show and tablet app takeovers.

The digital campaign highlights the struggle between the stomach, brain and heart when it comes to choosing what to eat. The work features the three faux clay characters bickering about their dining decisions and how YP Dine helps to mediate, keeping all organs happy.


Credits

Digital Design + Art Direction
— Kristina Marija Valiunas

Copy
— Shauna Roe

Digital Animation/Developer
— Dan Purdy

Producer
— Shannon Farrell

Creative Direction
— 
Sean Gannan + Judy John

Agency
— 
Leo Burnett

Production House
— 
Bent Image Lab

Sound
— TA2


BORN HUNGRY YP Dine Couch


THE BRAIN

It's no surprise that the brain is the logical one — always asking the important questions to make a smart move for their next meal. The brains positivity makes it oblivious to the stomach’s moodiness and impatience. An avid Star trek fan this organ can get really excited about all the functionality and efficiencies built into just one app.

 
BORN HUNGRY YP Dine Brain

THE HEART

The heart is a gentle giant — a pisces who likes long walks on the beach. With a big deep voice and a super soft side, the way to their stomach is through their heart. Always considering it’s mood and feelings when deciding their next meal and capitalizing on that feature in the app. 

BORN HUNGRY YP Dine Heart
 

THE STOMACH

We all have those friends who would eat a twinky off the ground — the stomach, is that friend. They’re outspoken, grouchy and has no shame in their love for food. When the stomach wants food, they want it now, with little regard for the details. The app conveniently shows them what’s closest so they can quickly resolve their hanger, and put the other two at ease.

 
BORN HUNGRY YP Dine Stomach

BORN HUNGRY YP Dine
BORN HUNGRY YP Dine


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