Rivet is one of Amazon's first private label furniture lines. Products are Mid-Century Modern-inspired — catering to the young urban professional — selling everything from jewel-toned velvet sofas to black metal lighting.
We were briefed to create the identity system and all brand collateral — from photo direction to online assets.
We created a timeless mark by combining a Mid-Century styled chair with the letter “R”. The identity was then paired with a retro palette and eye-catching patterns
to help balance a more modern photographic style.
Design + Art Direction
— Kristina Marija Valiunas
Style Guide Copy & Brand Strategy
— Heather Berard-Mounsey, Lisa Olson
Brand Merchandising & Content Strategy
— Kirstin Hoffman
— Brian Loehr
— D1 Amazon
— Fast Co. Design
— Business Insider
— Architectural Digest
— Apartment Therapy
— Elle Decor
— Furniture Today
For launch we captured close to 500 individual products, 90% of which were shot within a lifestyle setting. Photo art direction included everything from fully styled rooms to graphically composed category shots. Product videos and social media assets were captured in addition to the stills.
Launching fall 2015. A new online surf brand, with it's own line of boards and apparel —synonymous with craftsmanship and style.
Anchored Social Club
In an old car garage turned gym, clients focus on a full mobility approach to fitness using body weight and natural biological movements.
Man Wai Wong
A graphic designer dabbling in various disciplines from branding and product design to cross-media and 3D structures.