Born Hungry is the creative studio of Kristina Marija Valiunas — graphic designer, illustrator and art director located in Seattle, WA. Specializing in print design, branding, illustration, and creative direction. 


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RASHERS

Rashers is a locally owned and operated purveyor of bacon sandwiches — using fresh ingredients, ethically sourced pork and special sauces made-in-house. With the potential to franchise in their future, Rashers hired us to give their brand an overhaul in helping to differentiate itself from other sandwich shops and bacon competitors. We reconsidered their identity from the ground up — using a hand drawn logo to create that neighbourhood feel while balancing it with a more modern colour palette. We then expanded the brand experience into packaging and the opening of their second location.


CREDITS

Design + Illustration
— Kristina Marija Valiunas

Art Direction
— Kristina Marija Valiunas, Richard Mulley

Production
— 
Julie Caniglia

Creative Direction
— 
Lisa Greenberg + Judy John

Agency
— 
Leo Burnett


AWARDS

Craft: 
— Applied Arts & Design - Calligraphy, Hand Lettering

 

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A new LOCATION

In the launching a second location we were able to influence the aesthetics from signage to light fixtures, allowing us to carry the brand into the customer's environmental experience. 

 
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